High cost·Difficult to write off·Low efficiency，channel rebate fees are withheld, unable to reach the terminal and consumers effectively.
The traditional model is costly and easy to imitateThe inspection cost of anti-counterfeiting of traditional printing plate patterns is high, and it is easy to be copied by pirates, and it is also difficult for consumers to distinguish the authenticity. Pirated books are flooded and brand image is damaged.
Lack of channel control and serious fleeing goodsEnterprises lack control over channels, channel fleeing goods are serious, disrupting the market, and companies suffer serious losses due to fleeing goods every year.
Poor enterprise digital foundation and low user conversionCompanies lack a digital management and control platform, unable to obtain accurate distribution data and end-user big data, and the volume of publication is large but subsequent follow-up conversions are low.
The marketing strategy is outdated and cannot be accurately reachedThe marketing strategy is single-traditional, and marketing resource channels are blocked, unable to retain customers to improve stickiness, and unable to accurately reach customers.