Industry competition is fierce, and counterfeiting is rampantCompetition in the industry is fierce. High imitation and fake products are in the form of fake products. The packaging of genuine products is transferred to counterfeit products. It is difficult to distinguish between genuine and fake products, which infringes on the interests of brands and consumers.
A wide variety of products, difficult to assign codesThe materials of the products are diversified and there are many types, and the difficulty of product code assignment is high. The direct labeling of the product affects the appearance and use, and the product material is not easy for consumers to trace.
The digital platform is not sound and the channel control is weakThere are many small, medium and micro enterprises in the apparel and footwear industry, without the support of existing digital systems, weak channel control, and unable to accurately grasp the precise data of dealers.
Traditional promotion methods, unable to retain customersTraditional promotion methods, with interception of marketing resources and channels, poor promotion effect, unable to retain customers to improve stickiness, and unable to accurately reach customers.