High cost, difficult to write off, low efficiency, channel rebate fees are withheld, unable to reach the terminal and consumers effectively
The proliferation of fakes affects brand imageCounterfeit and inferior products are rampant, and it is impossible to crack down on fake products from the root cause. It is not easy to trace the authenticity and endanger the safety of consumers' lives and property and corporate brand image.
Difficult to control distribution channelsChannel distributors are difficult to control, and cross-regional and vicious fleeing of goods by agents will seriously disrupt the market order and affect the overall ecological and healthy development of the brand
No digital system support, untrue dataWithout systematic management and data analysis, it is impossible to accurately grasp the inventory of dealers and stores, and know nothing about the best-selling areas and slow-selling areas and warehouse inventory.
Brand influence is weak, consumers cannot perceiveThe product itself has many advantages, but consumers cannot perceive it, brand promotion is poor, channel development is slow, resource channels are blocked, and promotion effects are poor